Many clients ask me about social media. A few weeks ago, I had a long chat about Twitter and hashtags. This morning, I saw a post on the AllTwitter blog that explains it as well as I’ve ever seen.
What is a hashtag?
Twitter hashtags are created by putting a “#” in front of a word or phrase, without spaces. The idea behind hashtags is to get people using the same one when talking about a specific topic: using #SOTU to form a discussion around the State of the Union address, for instance. They were created organically by the Twitter community to better categorize tweets. To get to know hashtags, try exploring the hashtags in Twitter’s trending topics. You will begin to notice that tweets tagged with the same hashtag all (or mostly) discuss the same topic.
Why use hashtags?
- Hashtags organize your tweets,
- Help target your audience,
- Get you more retweets, and
- Help get you more followers.
I originally published this on July 23, 2011.