I took that surreptitously one-handed while trying to play it cool when what I really wanted to do was tackle-hug him while squeeing from a dead sprint.

His talk was based on his book, Enchantment, in which he discusses building enchantment around a brand. I learned a lot from the talk, and I’m looking forward to reading the book to reinforce the ideas!

A lot of what I learned tonight didn’t come directly from the speakers. I’m not really on the front lines with clients for now, so my perspective on enchanting customers is different, for now. I’m synthesizing Guy’s information with what sparked in my mind.

Frankly, I’m enchanted by all the inspiration. I will post more about all of it soon!


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